Blogs (or Web logs) are mainly composed of personal entrys or diaries kept by
people in walks of life. The blogging phenomenon has taken gigantic proportions
since late 2001, early 2002. Today, just about everybody blogs! Lawyers, journalists,
politicians, marketing people, IT people, accountants even doctors and scientists
write daily blogs. A blog can be an inexpensive way to promote a companys' products
or services. A blog can also be used as an efficient way to create user groups
or forums, since many blogs today enable you to leave a comment or a question. If
you still think blogs are a passing fad and they might go away, this could
be a costly mistake, since many companies are stepping on the blogging
bandwagon in a very serious way.
Blogging for Business
Business Blogs to help your search engine rankings
For the past several months now, there has been a new development used more and
more by businesses and companies of all sizes: Business Blogs. First, for those
of you who may be wondering what “blogs” actually are, they are an abbreviation
for “web logs”. First popularized by journalists, tech geeks and by teenagers,
“blogs” are now increasingly in use by the business community and Fortune 500
companies. If you have new ideas or a new product your company would like to
promote, business blogs are a good, inexpensive vehicle. And there are many
other advantages to using blogs too: major search directories and search engines
such as Yahoo, Google Alta-Vista and most of the others crave on fresh and new
information that is frequently updated, sometimes many times a day.
Business Blogs
consist of many links, written with fresh content that is propagated
everywhere on the web. The more search engines like Google find daily and
updated content, the more often their search spiders will visit that business
blog, resulting in high search engine rankings for a good part of your business
blog-powered data. If you still have your doubts on business blogs and are
wondering if they are just a passing fad, for your information, in February
of 2003, Google bought Blogger, itself a blogging software pioneer. Google
publicly said they don't even know how they are going to use the company, but
they will certainly have some use for it... (!)
(Quoted in the New York Times).
Blog analytics and search engines
Intelliseek launches the first of its blog-analytics applications built on top
of its BlogPluse analysis service. Dubbed "Campaign Radar 2004", no doubt to
coincide with this year's US presidential election, the software aims to track
political buzz, trends and insights on popular blog sites. Blogs, slang for Web
logs, are diaries or journals published and shared by users online. The content
posted in blogs usually contains "word of mouth" opinion and viewpoints on various
topics. Radar 2004 is being offered as a free
Web service
that draws on Intelliseek's BlogPlulse software which tracks over two million
blogs per day. BlogPulse was launched in May this year to showcase Intelliseek's
blog analysis competency. It analyzes and ranks key issues and phrases posted in
blog content.
Business News: Blogging Goes Corporate
In 2003, Macromedia -- the company that makes Flash and Shockwave -- posted a
$305 million quarterly loss, laid off 110 people and lost a $2.8 million
copyright infringement suit to Adobe. But for all the company's apparent
troubles, in the last week there's been a lot of good feeling directed toward
the firm, with people saying that Macromedia is one of the few companies to
appreciate the new topography of the Web. Not only has the company started to
tailor its software to the needs of people who run their own weblogs, but it's also
dived headlong into the much-hyped
"blogosphere"
itself, setting up its own weblogs
as a way to nurture ties with its customers. Macromedia calls this "the blog
strategy," and some see the company's moves as the start of a trend. These
days, it's almost unfashionable for a self-respecting Webophile to not have
his own blog; if Macromedia's effort is any indication, soon a
tech company
that doesn't embrace weblogs may seem equally dated.
BlogPulse search engine launched by Intelliseek
BlogPulse is a new online search and tracking tool that measures and ranks “buzz”
about key issues, people, phrases and links that occur daily in more than a million
Internet blogs. Blog is short for “weblog,” a type of self-published diary,
journal or daily log that represents one of the fastest growing areas of
published content on the Internet. BlogPulse.com serves as a useful and
entertaining research tool for Internet users, consumers, the media, observers,
risk and reputation managers, pundits, politicians – anyone interested in
tracking issues, personalities, trends and rumors that are circulating on
the Internet, often before they hit mainstream media. BlogPulse is built on
Intelliseek technologies that specialize in Internet search, machine-learning
and natural language processing, and the analysis of the types of unstructured
data found in online word-of-mouth behavior, or consumer-generated media.
